Monday, December 25, 2006

Dec. 1970 Amazon Attire

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An article on some of the Peruvian tribes along the Amazon River from issue 7.

Monday, December 18, 2006

Oct. 1970 The GTO's

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The GTO's -- Girls Together Outrageously -- a group discovered by Frank Zappa.

Monday, December 11, 2006

Nov. 1970 Jeans Road Test

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A surprisingly thorough and humorous test of Levi's, Lee Riders, Wranglers, Seafarers, Can't Bust 'Ems, Mavericks, Leggs, Sears, and Penney's jeans.

Monday, December 04, 2006

May 1971 Tony Pigg Ad

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I don't remember Tony Pigg, but then I don't remember KLOS from the early 1970s, either. Was it a rock station then? I only remember listening to AM radio in those days -- KRLA and KHJ, here in Los Angeles.

Monday, November 27, 2006

May 1971 Camera Ed Ruscha

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Ed Ruscha photographs -- I guess from before he became well known as a painter.

Monday, November 20, 2006

Sept. 1970 Newknit

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Article on freeform knitting by Uhshur P. Quietstone. A pseudonym, perhaps?

Monday, November 13, 2006

June 1970 On The Street

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More street fashion from issue 1.

Thursday, November 09, 2006

Oct. 1970 Waitress Wear

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An article from issue 5 on the ladies at The Trident in Sausalito versus the waitresses at Cantor's in Los Angeles.

Monday, November 06, 2006

Sept. 1970 Truth and Soul Ad

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A Truth and Soul ad from issue 4 featuring gas masks.

Thursday, November 02, 2006

Feb. 1971 On The Street

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An installment of On The Street from issue 9 featuring an impromptu interview with Elvis by Digby Diehl.

Monday, October 30, 2006

March 1971 Gay Women's Wear

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An article on what gay women are wearing from issue 10.

Thursday, October 26, 2006

eBay Alert!

There are two more issues of Rags currently available on eBay. Both auctions end on October 31st.

June 1971 Jon Carroll's Wedding

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Jon Carroll's story about his wedding. This is great, Jon. Very poignant and bittersweet. Maybe you can bring us up to date about what has happened since.

Monday, October 23, 2006

Nov. 1970 Pull Tab Vest

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Article by Laura Torbet on how to make a vest out of pull tabs from beer or soft drink cans. There's a great photo of Laura circa 1975 wearing the vest on her website.

Friday, October 20, 2006

June 1970 Maureen Mubeem Tie-Dye

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An article written by Baron about Maureen Mubeem, an early tie-dye artist. I guess this was before Procion dyes were available, and she was using aniline vat dyes. Great colors, but very toxic.

Monday, October 16, 2006

Aug. 1970 Alternative Capitalism

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This article makes my heart ache a bit when I read it. I would so like to be part of a community like this. I wonder what has happened to Roslyn, Long Island since. Free Sunday afternoon rock concerts in the park, starting with Ritchie Havens? Whoa!

Friday, October 13, 2006

Sept. 1970 Landlubber Ad

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Landlubber reality ad from the back cover of issue 4. No street address on Landlubber's mailing address? Would a letter really get there without it?

Tuesday, October 10, 2006

Jan. 1971 Visionary Clothing

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An article on Debra Papoport's master's thesis done through the textiles department at UC Berkeley.

Monday, October 09, 2006

eBay Alert!

Eight issues of Rags are up for auction on eBay, including the hard-to-find issue preceding the first issue -- the Dummy Copy. The auctions end on October 13th and 14th, and so far there aren't any bids on any of them.

In case you're wondering, I'm not the one selling these magazines. I wouldn't part with my copies of Rags for anything! I just offer this information as a service for others who are interested in collecting vintage Rags.

Saturday, October 07, 2006

July 1970 Shoe Make-Over

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An article on shoe painting from the second issue of Rags. I don't know if Lady Esquire Instant Shoe Coloring is still available, but textile paints might make a good substitute. I've also used regular acrylic paint on shoes, and it holds up well.

Tuesday, October 03, 2006

June 1970 On The Street

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Street fashion from the first issue of Rags.

Sunday, October 01, 2006

June 1970 Masthead

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This is the first page from the first issue of Rags. It includes Baron Wolman's introduction to the magazine, as well as a list of the original staff. Note the art directors, one of whom was artist Barbara Kruger.

Saturday, September 30, 2006

Feb. 1971 Truth and Soul Ad

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I'm really captivated by the ads right now. You don't see interesting ads like these anymore.

Friday, September 29, 2006

Jan. 1971 Western Wear

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An article about Western wear from the "Dressing for Disaster" issue.

Wednesday, September 27, 2006

Nov. 1970 Columbia Records Ad

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Even the ads in Rags were creative and make for interesting reading.

Tuesday, September 26, 2006


How do I adequately explain the significance of Rags magazine? Rags was a cultural icon of the early 1970s. It was a fashion magazine that featured the fashion on the streets, not the clothes in the store windows -- a revolutionary concept at the time. Rags also documented the counterculture movement in San Francisco and the United States through articles, profiles, photographs and ads.

Rags only lasted for thirteen monthly issues, from June 1970 through June 1971, but it had a huge impact on my life.

I don't know much about the team of people who produced Rags. I only know that the magazine touched me deeply, so much so that I saved every issue I owned. This coming from someone who doesn't save anything! Perhaps others can fill in the gaps about the production side of Rags.

You can occasionally find vintage Rags magazines for sale on eBay, and the prices are many times the original cover price of 40 or 50 cents.

Maybe the best way for you to get to know the magazine is to experience it yourself. To that end, I present pages from Rags.

Baron Wolman, renowned photographer and publisher of Rags, has kindly given me permission to post pages from the magazines here. Page images are presented in Adobe PDF file format, so you can enlarge the pages to read the text.

These pages of Rags are copyrighted by Baron Wolman and the authors, and cannot be reproduced without permission.

Enjoy a trip back to the 1970s and the phenomenon that was Rags!